Social media marketing is one of the best ways to promote your photography business and connect with clients. However, it can be difficult for photographers who aren’t used to working with social media. Learn more about how you can use your brand’s page on Facebook, Instagram, and other platforms to attract new customers by implementing these eight tips:
Having a great website
The first impression that potential client gets when they visit your website is vital to the image you are trying to convey. A great design will help them see you in the best possible light, while poor design can have a negative effect on how they perceive your work and services.
Make sure that your website is mobile-friendly. Smartphones have become ubiquitous, so it’s important that your site looks good on smaller screens too.
Make sure that there is somewhere for people who want to get in touch with you (a contact page). You don’t want people having difficulty finding this information, as this may be enough for some customers to leave and look elsewhere. If possible, include social media links such as Twitter or Facebook so that those interested can connect with you more easily – but only if these are relevant!
Determine your target market
You can’t market well if you don’t know who your target market is. You need to know who your customers are so that you can understand their wants and needs, as well as how they think and what matters most to them.
Identify your target market by asking yourself the following questions:
- Who are the people I want to be my clients? What do they look like? Where do they live? How old are they? What is their education level? What kind of work do they do or what kind of job title do they have at their company or organization? Do any of them have kids in school or care for elderly relatives at home full-time? If so, what type of schedule does this require for me as a photographer (e.g., regular office hours vs. nights/weekends)?
- How much money will each potential customer spend on photography services each year?
If you don’t know the answers yet because you haven’t done any research into industry trends yet (refer back up above), start by doing some research online through Google searches on keywords related specifically to clients within your town/city/region; then compare those results with national statistics—such as those found through sites like Indeed and LinkedIn which show average salaries paid in different industries across different regions across America.”
Post photos that tell stories
The next time you post a photo to Instagram, ask yourself: will this be interesting to my audience? If the answer is no, then what’s the point in posting it?
In order to make your content more dynamic and engaging, focus on telling stories with each of your images. You can do this either through captions (if you want to write directly into the platform) or by putting together a slideshow story on another platform like Canva or PicMonkey (which are both free).
By creating stories for each image that you share, it’ll help keep your followers interested and engaged.
Become active on Facebook and Instagram
Your social media presence is an excellent way to get the word out about your work. You’ll want to use Facebook and Instagram to share your portfolio, as well as any news about yourself or upcoming events.
In order for this strategy to work, you need to be active on both sites: posting regularly will allow followers and potential clients alike to keep up with all of the things that are happening in your world! To get even more exposure, try using hashtags when posting photos that are relevant only to certain types of people (e.g., #blackandwhite).
It’s tempting not only because it’s comfortable but also because there’s not much effort involved—just press “post,” right? But while staying consistent with regular posts can help build up a following, remember that posts should be engaging enough so they don’t lose interest after just one glance at them.
It’s important not just because it makes them more likely to stay engaged but also because it makes them feel like they’re getting something out of keeping up with your brand
Don’t forget about Pinterest
Pinterest is a great place to share your work and connect with people who love what you do. It’s also a visual platform, so sharing images of your work is the best way to get attention there.
Pinterest has become one of the most popular social media sites for photographers because it allows them to showcase their best pictures in an easy-to-digest format that doesn’t involve endless scrolling through someone’s profile page or feed—and it lets users easily find others who share similar interests based on their pinnable content.
In other words, Pinterest gives photographers a very specific set of tools for finding clients and building relationships with potential customers who might not be able to afford to pay for professional photos but still want beautiful pics from time to time.
Create a YouTube channel
Creating a YouTube channel is one of the best ways to grow your business and establish your brand. By creating videos, you can show off your creative skills while also demonstrating the value of hiring you for photography work.
You can get started with your first video by creating a simple tutorial on how to use a specific camera or piece of equipment in order to help others learn about what you do. You could also upload behind-the-scenes footage from past shoots and share tips on how you shot certain images in order to give viewers insight into what goes into making them look so good.
To make sure that viewers know where all those great videos came from, add annotations! Annotations are like subtitles for video content—they appear in the upper left corner and provide text descriptions about what’s happening on screen at any given moment (e.g., “This is where we talked about lens quality…”). They also have icons next to them which allow users who turn them off not only to see what’s being said but also to leave comments directly onto each line using emoji icons (these will help prevent spamming since they don’t require names).
You can even add clickable links within these annotations so if someone wants additional information or wants more context behind something said during recording time then they can simply click on whatever link was placed there instead.”
Set up “Call to Actions” (CTA)
A CTA is an action that you want your viewers to take. This could be anything from simply signing up for your email newsletter, to following you on social media or even making a purchase.
If you’re running a business and want more customers, then it’s essential that you include CTAs in all of your marketing materials.
The benefits of using call-to-actions are:
- They help drive conversions
- They increase engagement with your audience
- They make it easier for visitors to navigate through different pages on your website
They make your website more user-friendly They help you build a community of like-minded individuals
Use hashtags strategically
Hashtags are a great way to connect with potential clients, but they must be used strategically. You want your hashtags to be relevant to your content, long-tail keywords, not too specific or too broad, common or popular.
For example: If you’re posting an image of a couple on their wedding day and want to know where the venue is located in town (and which hashtag someone might use). You could use #WeddingVenueNorthampton or #VenueNorthampton – both very good options as they’re both relevant and would allow potential customers searching for venues in Northampton to find you!
Schedule posts so you don’t have to spend your entire life online
It goes without saying that social media can be time-consuming. You have to post, then you have to check back on your posts and respond to comments. Then, you have to go through the whole thing again the next day. If you’re working a 9-5 job, this can feel like a lot of work!
But if you’d rather not spend all of your free time online (and who would blame you?), there’s an easy solution: determine the best time to post on YouTube or on other social media channels and schedule your posts in advance. This way, when it comes time for your post or tweet or pin or whatever else, it’ll already be published and ready for people to see without any input from you at all!
There are lots of apps out there that help make scheduling posts easier—Hootsuite is great if you just want one tool that can cover multiple platforms; Buffer works more specifically with Twitter; Tailwind helps organize images into beautiful collections called “boards” so they’re ready whenever inspiration strikes; there are also some great options for Instagram too!
These are some tips to get you started
Social media is a great way to get your name out there. By posting pictures of the work that you do and the people who have hired you, you can build a brand for yourself as an artist or photographer. You can also use social media to connect with other photographers and potential clients.
It’s important to think about what kinds of posts are most valuable for each platform that you use. For example, if you’re trying to get more followers on Instagram, it would be helpful if your profile picture was high quality so that people will want to follow along! Likewise, if someone sees a photo or video they like on Facebook they may decide they want something similar done at their next event (or maybe even hire someone like me). The possibilities are endless!
Hopefully, we’ve given you some ideas on how to start using social media to market your business as a photographer. There are many resources online if you require additional assistance. The important thing is that you start taking action today! Don’t wait until tomorrow or next week because those days will never come unless you take the leap into making things happen for yourself now.